Mid-point ^^ and cuurent process (moving on )

~~~~~~ Living Without Lighting~~~~



Date: 29/11/09
Time: 10 am
Location: Bugis NLB Level 11


Final Approach :

Platform: visual media
( http://www9.georgetown.edu/faculty/irvinem/visualarts/Intro-VisualCulture.html )

objective: Doing a reality show to encourage smokers to quit smoking in a fun and interactive way.

Tag line: "If they can do it , so can you"
Title of the show: Living Without Lighting
Message: QUIT SMOKING

Inspired from the show Lose to win (lose weight to win the game )

-the first show ever done on smoking which has educational purpose and as well as fun and entertainment


On the brief this is how the game goes,

1. creating a 12 week reality game show (pending) ~~ still subject to current changes
2. 10 participants will be in this game show
3. introduce the different contestants
   
4. conduct interviews
5. review their journey and experiences throughout the game
   
6. the contestants take aways from this programme
   

Finally, all these will sum up to be a 1 1/2 min- 2 mins programme trailer which will be a summary of the whole show and.

• came up with our very own schedule

~~~~~~~~~~~ During midpoint ~~~~~~~~~


Feedback:

• change the teaser to trailer
  
• consider points like how the final work that we have derived affect us or what is the personal touch on what have made us come to this idea development.
• how could it (the trailer we are doing ) have relate to the research we have done for the past weeks
  

It might be quite alot of work towards the end to the final work so we dedicate the task=)

Jeff : conceptualizing and directions and organizing
Peiyu: Logo design and development and talents seach
Angeline : documenting the process and paper work( all the necessary forms and proposals)

however all In all, we also help each other in each and every way we can.^^

what is left to complete the whole show towards the end and the progress so far

Agenda :

• Designing the Icon/logo for the programme ( in the process)- next step is to finalize =)
  
• conceptualizing ( in the process)
• story board
• the skeleton of the reports and proposals
  
• documenting the process
• update spp every meeting *
• start on production very soon
• then followed by post-production
  
• re-confirm to get the equipments
• production schedule
  

~~ Angie ~~ smilesss

The Message ....

lava lava lava lava lava lava lava lava lava lava lava lava lava lava lava lava lava lava lava lava la


Time:11 30 am
Location : Bugis National Library

Our message(aim and objective) is to encourage smokers to quit smoking and their habits.
We want to place emphasis on how smoking affects your daily performance like

• daily work
• sports lifestyle
• shopping
  
• walking in a faster pace
• spoils impression
  
• hygiene purpose
  
• time and energy wasted

http://www.zocard.com/pdfs/news/casestudy/2009051242639872Case%20Study%20-%20HPB%20Anti-Smoking%20ZoCards.pdf

After discussing and come to derive to the main message we came across this link above which is actually a very good reference case study for our project. It's a website on how Zo cards create their purpose to serve the their target audience.

Our Target audience range from : (17- 25 years old )/ young adults
: target smokers

After we came up
Here's some research found to understand the difference between Tag-line and Message =D

what is a Tag-line:

A tagline is a slogan which succinctly, memorably, and descriptively sums up a company or product. The art of crafting a tagline is quite complex, and several consulting companies actually specialize in creating taglines for their clients. A well constructed tagline can endure in the minds of consumers for years; some taglines have actually outlived their products. Once a company has a tagline, it includes the tagline in all its marketing materials to get the tagline into the minds of consumers so that they think about that company frequently.

What is a message:

No campaign is strong without a good plan, and no plan is strong without a good message. Message is what drives the campaign plan, it sets the parameters in which the strategy is devised.

It is important to know the difference between message and strategy, because they are often confused. Message answers the question “Why am I running for office?” while strategy answers the questions “How am I going to win?” In order to devise the strategy, the campaign must first plan its message. It must decide what it wants to say, before it decides how it is going to say it.

The following schedule for the week of 16/11/09 :

Tuesday (17/11/09) --> Meeting at after school
Wednesday (18/11/09) --> Meeting Rawzah in the morning
Thursday (19/11/09) --> Meeting after school (angie have UT =) )

Agenda: Do up the Mid -point presentation slides

Hey peiyu ,Jeff
jia youu^^

smiles (Your mind decides, your heart lives , Your soul rejoice )
,Angie =)

Important!

Date: 12th nov Thursday
Time: 6pm
Venue: RP lib

Message for:

• Family & friends
• Money

Come out with as many strong messages as possible between the 2 points, next meeting will cut down to the main 1 to focus on.

Agenda:

1. Finalise Message
2. Target Audience
3. Idea Generation
4. Reasins to back up
5. Email Rawzah

On a sunday evening ...^^)

JIA YOU !!! =D

SEE THE

DANGER !!! =0


LET'S

SAVE

THE

SOCIETY =D



Don't light and your life

will be

bright !!!








------------------------------------------------------------------------------------

Date:8/11/09(sunday)

Time:7pm
Venue:Bishan National Library

Third-Hand Smoking

• Team met up on the sunday to present and show possible sketches of what could be the best representation of the delivery of the message.
  

Did another set of suveys which shows the different age range of smokers response towards smoking.After looking at the sketches, we have noticed that there is so miuch we can tell about third -hand smoking but we have to be more specific and be strong in the focal point so we have come to a decision to either place our focus either about general facts on third-hand smoking or narrow down to solely how bad it will affect kids or even babies.

We have also discovered that it can greatly affect the IQ of a person.For babies ,it will be double the impact of the IQ.

• Discussed and done on the skeleton of the Mid point presentation
  


• http://www.cbc.ca/health/story/2009/01/06/smoking-third.html
  
• http://images.google.com/imgres?imgurl=http://www.dailysciencedose.com/wp-content/uploads/2009/01/cigarette_smoke1.jpg&imgrefurl=http://www.dailysciencedose.com/cigarette-smoke-lingers-and-may-harm-crawling-babies/&usg=__Y6qpC4H8xphX9u7prD1GdA-Vg2w=&h=305&w=533&sz=34&hl=en&start=10&um=1&tbnid=Mhx7sotfvQR-9M:&tbnh=76&tbnw=132&prev=/images%3Fq%3Dthird%2Bhand%2Bsmoking%26hl%3Den%26rls%3Dcom.microsoft:en-us:IE-SearchBox%26rlz%3D1I7GGLJ_en%26sa%3DN%26um%3D1

This two links above clearly shows what are the harmful chemicals that can be found in the ciagarette.

• http://www.monkeysee.com/play/5505-what-is-second-hand-smoke-and-third-hand-smoke

(This link above is is a short clip which clearly explains about second hand and third hand smoke ) She is known as :

Eletta Hansen
Certified Tobacco Treatment Specialist, Medicorp Health System

Agenda for the next meeting:

(Its the second grading week.) / Meeting Rawzah =)

1. Comfirmation of the Mid point prsentation PPT



2. Finalize on the design and come up with the protoype
   
   
3. Tabulation of the survey which represents the mass


4. Report update


5. Do up the ppt and futher develop the sketches and to the next step of practicality of the what could be done.
   

Meeting at AMK Hub

Meeting:
4th November 2009

11am

Amk Hub (Nebo Cafe)

Jeff.Angeline.Peiyu

Agenda:

• Reasons why we have chosen to do on 3rd hand smoking
• Ways to improve on the project
• What to present for Midpoint

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What we have achieved:

Reasons why we have chosen on 3rd hand smoking?

From our 30men strong survey, we have found out that 28 out of 30 smokers do not know about 3rd hand smoking. From the survey, we can be able to tell that they (the smokers) know about 2nd hand smoking and will be responsible enough to do it when they like it. Thus we drawn a conclusion that if they know about 3rd hand smoking, they might care about it and be concious in what they are doing. Why we want to do 3rd hand smoking is because we as the non-smoker would not like to be affected and definitely hope that the world can be a better place to live in.

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What to be put into our Midpoint Presentation?

• Why we have chosen 3rd hand smoking?
• Brief information about 3rd hand smoking
• Process of coming to the idea of 3rd hand smoking
• Final work
• What we expect to achieve
• Predicted response from viewers
• Challenges faced
• Survey
• Rough Phototype of the final work

We as a team hope that we are able to sumbit all of those points listed above for midpoint presentation. Like what Rawzah had advised us we should have our final sketch up ready and after midpoint is all about construction. Thats our aim and we will aim to keep it!

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In order to get to our aims, we have a timeline set!

Timeline:

8th Nov:

Sketch up PPT

Survey done and calculated

Sharepoint

Sketches for final piece

11th Nov:

Meeting with Rawzah

Draft up on Report

Sketches

15th Nov:

PPT to be done

Sketches to be sorted out for choosing

18th Nov:

PPT DONE

FINAL WORK PIECE CHOSEN

22th Nov:

Prototype Done!

25th Nov:

Midpoint Presentation

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Next meeting!

Sunday, 8th November 2009

To complete 20 more surveys

To do powerpoint

5 completed solid sketches

More research on 3rd hand smoking.

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-End-

-Jeff-