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Time:11 30 am
Location : Bugis National Library
Our message(aim and objective) is to encourage smokers to quit smoking and their habits.
We want to place emphasis on how smoking affects your daily performance like
- daily work
- sports lifestyle
- shopping
- walking in a faster pace
- spoils impression
- hygiene purpose
- time and energy wasted
After discussing and come to derive to the main message we came across this link above which is actually a very good reference case study for our project. It's a website on how Zo cards create their purpose to serve the their target audience.
Our Target audience range from : (17- 25 years old )/ young adults
: target smokers
After we came up
Here's some research found to understand the difference between Tag-line and Message =D
what is a Tag-line:
A tagline is a slogan which succinctly, memorably, and descriptively sums up a company or product. The art of crafting a tagline is quite complex, and several consulting companies actually specialize in creating taglines for their clients. A well constructed tagline can endure in the minds of consumers for years; some taglines have actually outlived their products. Once a company has a tagline, it includes the tagline in all its marketing materials to get the tagline into the minds of consumers so that they think about that company frequently.
What is a message:
No campaign is strong without a good plan, and no plan is strong without a good message. Message is what drives the campaign plan, it sets the parameters in which the strategy is devised.
It is important to know the difference between message and strategy, because they are often confused. Message answers the question “Why am I running for office?” while strategy answers the questions “How am I going to win?” In order to devise the strategy, the campaign must first plan its message. It must decide what it wants to say, before it decides how it is going to say it.
The following schedule for the week of 16/11/09 :
Tuesday (17/11/09) --> Meeting at after school
Wednesday (18/11/09) --> Meeting Rawzah in the morning
Thursday (19/11/09) --> Meeting after school (angie have UT =) )
Agenda: Do up the Mid -point presentation slides
Hey peiyu ,Jeff
jia youu^^
smiles (Your mind decides, your heart lives , Your soul rejoice )
,Angie =)
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