Hello everyone this picture actually shows the rough height of how tall we want the dust to be.It can be seen by the the shape the water is sprouting arcoss.

Venue: RP library

Time: 11am



3rd meeting with Rawzah



What we had discussed:

• info gathered from Survey


• base on the results from the survey tabulation, we have came up with supportive edvidence and settle on our stonger message to bring across.


• educating the target audience abt the existing issue abt 3rd-hand smoking


• with the reinforcement abt the 3rd-hand smoking, we can reverse and further enhance about the 2nd-hand smoking since people in the society has already know about 2nd-hand smoking.

Our message: Innocent Babies Smoking

To educate the smokers about how harmful is 3rd-hand smoking which has been linger around without knowing its existence.

What to do:

• record whatever we do in the process for report
• create a skeleton for easy updates
• stay firm on our message

Meeting with Advisor

Meeting:
21st Oct 2009
11am
Republic Polytechnic Library
Jeff. Angeline.Peiyu

Agenda:
· Keeping the advisor on track with team’s progress
· Guidance from advisor in order to continue on right track
· Things to work out for next week’s meeting

Previous meeting (18th Oct 2009) our team discuss on what the issues that we were thinking of doing. Issues thought of were:

· Social Responsibility

· Environment after smoking

· 3rd hand smoking

We also generated ideas that what we were going to do as our installation but it contained much flaws so we decided to give the idea a 2nd thought. After discussing with Rawzah we finally get a clearer in what we are doing and slowed down our process and look at the issues once again. Key points to take note:

· 3 issues were too much to handle

· What, Why and Who is the question we need to solve when we pick our issues

· Paper work 1st before going to creative process. Easier to work this way.

After getting notes from dearest advisor we move on to discuss on our own. We have decided to create a survey to ask smokers around Singapore about their attitudes towards smoking, as all the members in the team do not smoke, we that it is a need as we need to know how smokers think. Therefore, this is a task we set ourselves to complete for this week.

The survey questions were:

Age:
Gender:
When do you start smoking?

1. Why do you smoke?
2. What do you think of smoking?
3. Would you smoke in front of your friends (who do not smoke)?
4. What do you think of 2nd hand smoking?
5. Do you care about 2nd hand smoking?
6. Have you ever heard about 3rd hand smoking?
7. Do you flick your ashes or throw your cigarette butt on the floor?
8. Do you call yourself a responsible smoker?
9. How many cigarettes do you smoke a day?

These questions were chosen because it is of relevance to what our team’s issues. Therefore we find that it would be crucial for us to find out how smokers think. We have set out with 10 surveys each, a total of 30.

-End-
Jeff

Venue :Raffles city
Time :3pm
Date : 19/10/2009

Decided on doing Social issue:

1. Thrid-hand smoking
2. Second-hand smoking
3. Being considerte to the environment

How are we going to create the art work that consist all 3 issue and circle back to one main objective.

Previously we discussed on the guerilla marketing

Guerilla marketing is an unconventional way of performing marketing activities intended to get maximum results from minimal resources.You see, guerilla marketing is all about creativity and psychology instead of experience, judgement, and guesswork. Because of the lack of resources, small business must use a different set of marketing strategies and tactics than big business. The example used above could be conducted at a minimal expense, while advertising on radio or local T.V. stations would cost much more.

*pros and cons of guerilla marketing

*some facts and issues on smoking

Links.....

http://boost-your-bottom-line-blog.blogspot.com/2007/10/pros-and-cons-of-guerrilla-marketing-no.html

http://www.thestopsmokingguide.com/chapters/smokingFacts.php

smokingcampaige@hotmail.com

http://www.ebizstartups.com/Guerilla_Marketing.html
http://blog.guerrillacomm.com/
http://www.hpb.gov.sg/hpb/default.asp?pg_id=2981
http://www.cdc.gov/tobacco/data_statistics/fact_sheets/health_effects/effects_cig_smoking/
http://quitsmoking.about.com/od/tobaccostatistics/a/SGR2004.htm


Angeline^^

All about smoking

Meeting:

14 Oct 2009

2pm

RP Library

Agenda:

Presenting our individual assignment on smoking issues in Singapore

Jeff: Smoking

Angeline : Guerilla Marketing, Smoking

Pei Yu: Guerilla Marketing

We have decided to post our individual on the blog to show what we have found out. So here is mine.

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Health Promotion Board and National Smoking Control Programme:

National Smoking Control Programme (NSCP) was created in the 1970s together with the introduction of laws restricting smoking in public places and prohibiting tobacco advertisements. In 1986, the NSCP also came out with long-term programme for smoking control together with Ministry of Health. The theme was, "Towards a Nation of Non-smokers." In 2001, the HEalth Promotion Board was formed to oversee and coordinate health promotion programmes, including NSCP, in Singapore.

Aim of Programme and key strategies:

The NSCP aims to reduce smoking prevalence in Singapore by preventing the initiation of smoking among young people, educating, motivating and assisting smokers to give up smoking and promoting a climate conducive for non-smokers to remain free from the harmful effects of environmental tobacco smoke and establish non-smoking as a social norm.

Strategies used,

1. Public education
2. Legislation
3. Tobacco taxation
4. Partnerships
5. Provision of quit smoking services.

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All about banning of public smoking:

Despite it’s existing stringent laws regarding public smoking, Singapore can benefit greatly if it made a complete ban on public smoking. By making a complete ban on public smoking Singapore would be joining other cities around the world that have said enough it enough with polluted air and preventable health problems. A smoke-free Singapore would be seen as an attractive, progressive city, worth visiting, worth living in and for businesses, worth investing in. The arguments against a ban on public smoking are purely reactionary and when scrutinized appear to simply go up in smoke.

Advantages towards banning of public smoking:

Second hand smoke kills:

Singapore is a great walking city, it will just kill people if people around you are puffing away their cigrattes.

Smoking hurts the economy:

A smoke-free Singapore would help reduce the amount of money lost to the country’s economy from healthcare costs, absenteeism and loss of productivity. A 1997 study showed that the cost to the Singapore economy from these smoking effects was between $700 and $800 million annually

Smoking ban will improve the economy:

With a large amount of money being spent on smoking, the money saved can be used to help to boost the economy.

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Top to Toe that will not help you if you SMOKE!

Hair:
· Smell and staining

Brain and Mental Effects:
· Stroke
· Addiction/ nicotine withdrawal
· Altered brain chemistry
· Anxiety about harm caused by smoking

Eyes:
· Eyes that sting, water and blink more
· Macular degeneration
· Cataracts

Nose:
· Less sense of smell

Thyroid
· Graves Disease
· Thyroid Disease

Skin:
· Wrinkles
· Premature aging

Teeth:
· Discoloration and stains
· Plaque
· Loose teeth
· Gum disease (gingivitis)

Mouth and Throat:
· Cancers of the lips, mouth, throat and larynx
· Cancer of the esophagus
· Sore throat
· Reduced sense of taste
· Breath smells of smoke

Hands:
· Poor circulation(cold fingers)
· Peripheral vascular disease
· Tar stained fingers

Respiration and Lungs:
· Lung Cancer
· COPD (includes chronic bronchitis and emphysema)
· Cough and sputum
· Colds and flu
· Asthma
· Complicates Tuberculosis

Heart:
· Harms, blocks and weakens arteries of the heart
· Heart attack
Liver:
· Cancer

Abdomen:
· Stomach and duodenalulcers
· Cancer of stomach, pancreas and colon
· Aortic aneurysm

Kidneys and bladder:
· Kidney cancer
· Bladder cancer

Bones:
· Osteoporosis
· Spine and hip fractures

Spine:
· Degenerative Disc Disease

Male reproduction:
· Sperm: deformity, loss of motility, reduced number
· Infertility
· Impotence

Female reproduction:
· Period pains
· Earlier menopause
· Cancer of cervix
· Infertility and delay in conception

Blood:
· Leukemia

Legs and Feet:
· Gangrene
· Peripheral vascular disease
· Beurger Disease

Immune System:
· Weakened immune system

The effects of smoking hold additional risks for women. Those who smoke throughout their pregnancies increase the risk of:
· Spontaneous abortion/miscarriage
· Ectopic pregnancy
· Abruptio placentae
· Placenta previa
· Premature rupture of the membranes
· Premature birth

Risks to the fetus include:
· Smaller infant(for gestational age)
· Stillborn infant
· Birth defects, e.g. congenital limb reduction
· Increased nicotine receptors in baby's brain
· Increased likelihood of child smoking as a teenager
· Possible predisposition to adult anxiety disorders

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Resources:

http://www.sma.org.sg/smj/4307/4307a2.pdf

http://www.hpb.gov.sg/hpb/default.asp?pg_id=979

http://www.hpb.gov.sg/smoking/

http://www.streetdirectory.com/travel_guide/singapore/expat_guide/536/smoke_free_singapore_the_case_for_a_ban_on_public_smoking.php

http://en.wikipedia.org/wiki/Smoking

http://www.hpb.gov.sg/hpb/default.asp?pg_id=2563

http://quitsmoking.about.com/od/tobaccostatistics/a/CigaretteSmoke.htm

http://quitsmoking.about.com/od/tobaccorelateddiseases/a/smokingrisks.htm

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-End-

Jeff

Meet Up

Venue : Rp Library
Time : 12noon-2pm
Date : 14 Oct 2009
Team members: Jeff , Peiyu , Angeline

Each of us presented to one another of the research we had done over the last week. We also had discussion on the different ideas that we can get from the info gathered. What we will be posting soon will be the different aspects of research eahc of us had done.

Peiyu-did research on the smoking issue; about guerilla marketing and the examples.
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SMOKE

• Burning tobacco in cigars, cigarettes and pipes.
• Tobacco –carbon monoxide
  –nicotine (poisonous alkaloid)
  –ammonia (used in floor cleaners)
  –arsenic (found in rat poison)
  –DDT (used in insecticide)
  –carbon monoxide (found in car exhaust fumes)
  –cadmium (cancer-causing substance, used in car batteries)

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Third-hand smoke?

• Tobacco smoke contamination that remains after the cigarette has been extinguished
• Is a health hazard for infants and children; especially when it lingers in furniture and materials for days
• "The level of toxicity in cigarette smoke is just as great when compared to other environmental toxins [such as particles found in automobile exhaust]"

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Differences

2nd-hand smoke
•Smoke from a burning cigarette, pipe or cigar inhale by people nearby
•Can harm babies or affects the development of the unborn
•Kids are more prone to be affected may suffer breathing problems

3rd-hand smoke
•The tobacco toxins that build up overtime
•the stuff that remains [after visible or "second-hand smoke" has dissipated from the air]
•Unquantifiable; depends on the space
•Kids & babies will have the risk of low IQ with the interact of toxin e.g. floor

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References

•Failure to Kick Smoking Habit May Put a Drag on Social Life
–http://www.scientificamerican.com/article.cfm?id=failure-to-kick-smoking-h
•Smoking Can't Buy Happiness
–http://www.scientificamerican.com/podcast/episode.cfm?id=BE9F542D-98CE-85FF-F4D20366E9FD6E80
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Guerilla Marketing

•Unconventional marketing designed for low budgets and maximum impact
•Main investment should be time, energy, imagination & information — not money


•What’s so special?

–Inexpensive, and sometimes free, to implement
–Involve a commitment of time and effort in place of money and resources.
– Unexpected, sometimes shocking, to the consumer.
–Concentrate on cooperation and relationship-building, rather than competition and strong arm sales tactics.
–Promote brand awareness and customer loyalty.

The best approach to creating an effective guerilla marketing campaign is to determine where your target customers are, and find a unique way to reach them.

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Examples

•http://www.youtube.com/watch?v=n0qrnNc6FbI (a must see!)
•http://www.bootstrappingblog.com/15-more-guerrilla-marketing-examples/
•http://www.bootstrappingblog.com/10-great-guerrilla-marketing-examples/
•http://blog.guerrillacomm.com/

First meeting with our advisor Rawzah ^_^

Coming together is a beginning. Keeping together is progress. Working together is success.

Venue : Rp Library

Time :11am

Subject :G302 meeting

Advisor :Rawzah

Team members: Jeff , Peiyu , Angeline

Today we met up with our advisor , Rawzah. We showed each other the different sketches we came up with and after meeting Rawzah she gave us a clearer review on what we could look out for like doing more research and social issue on smoking and how can we expand out ideas of guerrilla marketing and do more thorough research.

Agenda:

For the next meeting(all team members) :

1. Research on smoking issues
2. look on social issues
3. Research Guerrilla marketing
4. Come up with ideas

Zul sent a mail. Keep a look out on webmail for the next brief.

• We will be conducting a G302 briefing very soon and we will be releasing a G302 manual containing important information relevant to you.

Very important*

Please keep in mind that 4 of the meetings with your Supervisor will be graded as part of your G302 assessment requirement. These graded meetings should happen during Week 4, 6, 8 and 10 of AY0910 Semester 2 (refer to table below).

Week

4 26th-30th October 2009

6 9th-13th November 2009

8 23rd-30th November 2009

10 8th-14th December 2009

• 
  Please propose a meeting with your Supervisor in advance so that all are clear on when to meet and what to work towards to present at these meetings.
  
  Student Project Portal (SPP) will be ready soon and we will send you an update via email.Please take note that:Mid Point presentation, review and assessment is on the 25th of November 2009(week 6 sem 2).

• Next meeting (wednesday)
• venue: Airport (an option)
  
• Peiyu rest well and take care =) *
• Leader's big day is coming

cheers ^^ Jia You TEAM JPA

Angeline

1st Drafts

1st meeting

Time: 1-2.30pm
Location: RP
Chosen Campaige: Smoking

WHY??
It is common in S'pore..we want to help the society(e.g. friends), people around us to at least reduce smoking; be socially responsible

What to expect for the next meeting..

1. more sketches, more ideas
2. arrange a meet up with the advisor