Time : 12noon-2pm
Date : 14 Oct 2009
Team members: Jeff , Peiyu , Angeline
Each of us presented to one another of the research we had done over the last week. We also had discussion on the different ideas that we can get from the info gathered. What we will be posting soon will be the different aspects of research eahc of us had done.
Peiyu-did research on the smoking issue; about guerilla marketing and the examples.
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SMOKE
- Burning tobacco in cigars, cigarettes and pipes.
- Tobacco –carbon monoxide
–nicotine (poisonous alkaloid)
–ammonia (used in floor cleaners)
–arsenic (found in rat poison)
–DDT (used in insecticide)
–carbon monoxide (found in car exhaust fumes)
–cadmium (cancer-causing substance, used in car batteries)
Third-hand smoke?
- Tobacco smoke contamination that remains after the cigarette has been extinguished
- Is a health hazard for infants and children; especially when it lingers in furniture and materials for days
- "The level of toxicity in cigarette smoke is just as great when compared to other environmental toxins [such as particles found in automobile exhaust]"
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Differences
2nd-hand smoke
•Smoke from a burning cigarette, pipe or cigar inhale by people nearby
•Can harm babies or affects the development of the unborn
•Kids are more prone to be affected may suffer breathing problems
3rd-hand smoke
•The tobacco toxins that build up overtime
•the stuff that remains [after visible or "second-hand smoke" has dissipated from the air]
•Unquantifiable; depends on the space
•Kids & babies will have the risk of low IQ with the interact of toxin e.g. floor
References
•Failure to Kick Smoking Habit May Put a Drag on Social Life
–http://www.scientificamerican.com/article.cfm?id=failure-to-kick-smoking-h
•Smoking Can't Buy Happiness
–http://www.scientificamerican.com/podcast/episode.cfm?id=BE9F542D-98CE-85FF-F4D20366E9FD6E80
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Guerilla Marketing
•Unconventional marketing designed for low budgets and maximum impact
•Main investment should be time, energy, imagination & information — not money
•What’s so special?
–Inexpensive, and sometimes free, to implement
–Involve a commitment of time and effort in place of money and resources.
– Unexpected, sometimes shocking, to the consumer.
–Concentrate on cooperation and relationship-building, rather than competition and strong arm sales tactics.
–Promote brand awareness and customer loyalty.
The best approach to creating an effective guerilla marketing campaign is to determine where your target customers are, and find a unique way to reach them.
Examples
•http://www.youtube.com/watch?v=n0qrnNc6FbI (a must see!)
•http://www.bootstrappingblog.com/15-more-guerrilla-marketing-examples/
•http://www.bootstrappingblog.com/10-great-guerrilla-marketing-examples/
•http://blog.guerrillacomm.com/
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